DRVN NOW Case Study
CARNOVA
A Dealership Website Built to Convert.
CARNOVA needed more than a beautiful website.
The goal was to create a complete automotive shopping experience that helps customers search inventory, compare vehicles, calculate payments, apply for financing, value their trade, schedule appointments, communicate with the dealership and move closer to purchasing—all without leaving the website.
How DRVN NOW Built a Complete Digital Dealership Experience
More Than a Dealer Website.
From advanced inventory search to AI follow-up, CARNOVA was built to turn its website into a complete digital sales platform—not just an online inventory page.
Every Step Is Designed to Move the Customer Forward.
Search
Compare
Calculate
Finance
Trade
Schedule
Buy
01 — Advanced Inventory Search
Find the Right Vehicle Faster.
Search Built Around How Customers Actually Shop: by price, payment, body style, make, model, year, mileage and more—with quick-filter shortcuts like "Under $20K".
Search by What Matters to the Customer.
02 — Vehicle Detail Pages
Every Vehicle Gets Its Own Sales Page.
Every vehicle page on CARNOVA is a complete sales tool—pricing, payments, financing, trade-in, scheduling and follow-up all in one place.
Unlock Best Price
Shoppers trade their contact info for the best price—an instant, high-intent lead.
Schedule Test Drive
Pick a date and time right from the vehicle page.
Hold This Vehicle
Let serious buyers reserve the car before someone else does.
Trade-In
Value your trade without leaving the vehicle.
Get Financed
Financing built into the shopping experience.
Save Favorites
Shoppers build a shortlist and come back to it.
Side-by-Side Comparison
Compare price, mileage, features and specs in one view.
Price Drop Alert
Turn price changes into leads—notify shoppers automatically.
Payment Calculator
Let customers shop by monthly payment, not just price.
Key Features
Sell the vehicle before they read the specs.
Specifications
Complete vehicle information, cleanly organized.
Vehicle FAQ
Answer questions before they become objections.
Similar Vehicles
Never let a shopper hit a dead end.
Protection Plans
Build protection into the purchase journey.
Deposit / Reservation
Move from browsing to commitment.
Delivery Quotes
Sell beyond your local market.
03 — Lead Conversion Engine
Every Vehicle Creates Multiple Ways to Convert.
Not every shopper is ready to call. CARNOVA gives each one a next step that matches where they are.
One vehicle page
1 Visitor
04 — AI Text Messaging
Follow Up While the Customer Is Still Shopping.
Leads get an instant, personal text reply—answering questions and moving them toward a visit, any time of day.
AI text · CARNOVA
Hi Mike! The 2023 Silverado you viewed is still available. Want to see it this week?
Yes, what's the payment with $3k down?
Around $489/mo depending on credit. I can hold Thursday at 4pm for a test drive?
Thursday works
Booked ✅ See you Thursday at 4pm.
AI Text Messaging
Instant replies to every new lead, 24/7.
AI Mass Texting
Reach the right customers at the right time—price drops, new arrivals, specials.
AI Appointment Setter
Turn conversations into booked appointments automatically.
Sample conversation for illustration.
05 — Sell or Trade Your Vehicle
Your Website Should Buy Cars Too.
CARNOVA's Sell/Trade page turns the website into an acquisition channel—bringing in inventory, not just buyers.
No VIN? No Problem.
License plate lookup fills in the vehicle details automatically.
Simple Offer Flow
Plate / VIN
Condition
Contact
Offer
06 — SEO Content Engine
Build Traffic Beyond Inventory Listings.
Inventory pages come and go. Content keeps working—bringing in shoppers searching for answers, comparisons and local options.
AI Blog Writing
Turn your website into a content engine with regular, on-brand articles.
SEO Article Writing
Search content designed around buyer intent.
FAQ System
Build trust, reduce friction and improve SEO.
Article idea
Best Used Trucks Under $30K in Denver
Article idea
How to Buy a Car With Bad Credit
Article idea
Trade-In vs. Private Sale: What's Better?
07 — Careers Page
Your Website Can Recruit Too.
A built-in careers page helps the dealership hire—open roles, culture and a simple application.
Customer Journey
One Connected Customer Journey.
Google search
Blog / landing page
Inventory search
Vehicle page
Payment & trade
Lead captured
AI text follow-up
Appointment
Sale
DRVN NOW Connects the Entire Journey.
Mobile Experience
Every Feature Works From the Customer's Phone.
Most car shopping starts on a phone. Search, payments, financing, trade-in and texting all work just as well on mobile.
Platform Summary
What Was Built for CARNOVA
- Advanced inventory search
- Feature-based filters
- Vehicle detail pages
- Unlock best price
- Test drive scheduling
- Hold vehicle
- Trade-in valuation
- Online financing
- Save & compare
- Price drop alerts
- Payment calculator
- Vehicle FAQ
- Similar vehicles
- Protection plans
- Deposits / reservations
- Delivery quotes
- AI text messaging
- AI mass texting
- AI appointment setter
- Sell / trade page
- License plate lookup
- AI blog writing
- SEO articles
- FAQ system
- Careers page
- Mobile-first design
The Result
One Website. Dozens of Ways to Create Opportunity.
CARNOVA's website doesn't just display cars. It searches, sells, finances, buys, follows up, books appointments and brings in traffic—every day.
Want a Website Like CARNOVA?
Starting at $499/month