DRVN NOW Case Study
Denver Auto Gallery
Denver's Best Selection, Online.
A luxury pre-owned dealer in Englewood, CO needed a website that sells like its showroom.
DRVN NOW built a site where shoppers can describe the car they want, unlock pricing, get approved through in-house financing, value their trade, book a test drive and reach the dealership—in English or Spanish, from any device.
How DRVN NOW Built a Showroom That Never Closes
Luxury Inventory Deserves a Luxury Experience.
Denver Auto Gallery sells luxury pre-owned cars, trucks and SUVs. The website had to feel as premium as the vehicles—and turn every visit into a next step.
Describe
Browse
Unlock Price
Get Approved
Trade
Test Drive
Drive Home
01 — Smart Inventory Search
Shoppers Just Describe What They Want.
The homepage opens with "Describe what you like in a vehicle"—a plain-language search box backed by make, model and body type filters, so no one has to know the exact trim to start.
Shortcuts for How Denver Shops.
02 — Vehicle Detail Pages
Every Car Page Is Built to Close.
Clean Carfax highlights up top, live interest signals, and every next step one tap away.
Unlock Best Price
Shoppers share contact info to see the best price—a high-intent lead.
Schedule Test Drive
Book a drive straight from the vehicle.
Hold Vehicle
Serious buyers can reserve the car.
Live Interest
"People viewing right now" and recent views add urgency.
Price Drop Alerts
Shoppers opt in to hear when the price changes.
Compare
Add vehicles to compare side by side.
Save Vehicle
Build a shortlist and come back later.
Trade · Finance · Call
Quick actions for every kind of buyer.
03 — In-House Financing
"Get Approved" Is Always One Click Away.
Denver Auto Gallery owns its own bank. The site puts that advantage front and center—with a "Get Approved" button in the header of every page and a financing page built to convert.
All Credit Types
Every shopper feels welcome to apply.
We Own Our Bank
A real advantage, told clearly.
Quick Approval
Pre-approval in minutes, not days.
Personal Attention
One-on-one help from finance experts.
04 — Sell / Trade
The Website Buys Cars Too.
A dedicated trade-in page turns visitors into inventory sources—and gives buyers a reason to start the deal online.
Vehicle
Condition
Contact
Offer
05 — Local Reach & Trust
Built to Win Denver.
Everything a local shopper needs to trust the dealership—and everything search engines need to send them there.
Full Spanish Site
One click to Español—reaching more Denver buyers in their language.
Local SEO
Address, phone and map on every page for Englewood and Denver searches.
Top Rated Dealer
The CarGurus Top Rated Dealer badge, shown site-wide, with its own page.
Free Local Delivery
A delivery page and site-wide banner promoting delivery nearby.
Careers
A hiring banner and careers page that help the dealership recruit.
Live Chat
A chat button on every page for questions in the moment.
Customer Journey
One Connected Path to the Sale.
Google / Maps
Homepage search
Inventory shortcut
Vehicle page
Unlock price
Get approved
Test drive
Sale
DRVN NOW Connects the Entire Journey.
Mobile Experience
The Whole Showroom in Their Pocket.
Search, pricing, financing, trade-in and click-to-call all work just as well on a phone.
Platform Summary
What Was Built for Denver Auto Gallery
- Describe-a-vehicle search
- Make / model / body filters
- Inventory shortcuts
- Vehicle detail pages
- Unlock best price
- Test drive scheduling
- Hold vehicle
- Live interest signals
- Price drop alerts
- Compare & save
- In-house financing page
- Get Approved in header
- Trade-in page
- Full Spanish version
- Local SEO
- Top Rated Dealer page
- Delivery page
- Careers page
- Live chat
- Mobile-first design
Want a Website Like Denver Auto Gallery?
Starting at $499/month